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Optimizing Your Accounts on Social Media in 2023

It can often seem like quite a challenge to get a grip on the ever-changing social media platforms. It feels like there are new features appearing all the time and once again, the algorithm has changed. Even though there are regular changes, there are some things you can do to optimize your accounts to make your social media accounts more engaging or professional looking.

1. Bio

It’s tricky to summarize yourself in 80 short letters, but think about what you could say about yourself that represents you in the best way. Is it obvious for people who visit your page who you are and what you are about? What do you want people to get out of following you? We recommend making your aims, or the things you showcase on your account, clear for people to engage with.

2. Key words

Search Engine Optimisation (SEO) – What does this mean?

To put it simply, SEO relates to how high your account/product/website appears in a search engine when looking for related words. Why is this important though? You spend time creating content, you want people to be able to find it easily. For example, on Instagram, did you know that you can use up to 30 letters in your name? If there’s that much space, use it!

Recently, we changed our display name from ‘càrn’ to ‘carn • gàidhlig’, so now when people search for ‘gàidhlig’, càrn appears higher in the list because we have used a key word in our name. What do you think your key word would be?

3. Hashtags/Key words (cont.)

Sometimes hashtags can feel like a bit of a mystery, when should you use them? How you should use them? What kind should you use? We’ve questioned the same thing before.

Well, Did you know that there are different hashtags for different reasons? Hootsuite breaks them all down in their blog.

It is said that you should use the most relevant hashtags on your post for it to reach the right audience.

Here is a list of the most common hashtags in the world, we would recommend avoiding this so that your content does not get lost in them.

Here are the best ones to use for Gàidhlig #càrn #gàidhlig #gaidhlig #scottishgaelic #gaelic #cleachdi #scottish

And #gaeltok is also a good one to use on TikTok

For more information about hashtags, head over to: 'Hashtags: Ultimate guide'

There is also an argument that perhaps hashtags are becoming a bit ‘old fashioned’. Because platforms such as TikTok and Instagram are pushing more video content, Tyla (on TikTok) recommends using key words in your video to appear higher within the algorithm and claims to see a difference in reach and engagement by doing this. You can watch her tutorial on how this works, here: Tyla TikTok Strategist

4. Calls-to-Action (CTA)

Call-to-Actions or (CTA) are a way to encourage your followers to do something after engaging with your content. Depending on what your aim or niche is, they can be an important tool.

There are different types of CTAs you could use, you can read some examples here.

Asking questions is the most commonly used CTA, for example, asking someone a question connected to your content. Here are some other examples, where people use encouraging words such as:

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That’s it! We hope that you found some interesting tips to help you optimize your social media accounts. Which one are you going to try first?

Clachan beaga, càrn mòr

Remember to use #càrn on your content so that we don't miss it



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